So over the last few weeks, actually it could be months really, time really does fly. I have been presenting a product that I have never sold before. It is spray foam insulation that is an alternative to fibre glass and rock wool, which is the traditional way of insulating your roof. Since 1935 when fibre glass was patented the building regulations has approved the use of potentially damaging fibre glass insulation for properties in the UK.
But for at least 20 years, in the USA, the preferred way to insulate a home has been to use spray foam insulation. This is far more effective and has many benefits over the old technology. The main difference is where the stuff is actually applied. It is sprayed up into the rafters and roof space. As opposed to insulating at the ceiling level of the property and laying down fibre glass on the floor.
This has many advantages mainly because you are creating an air tight seal stopping the cold, dew and damp coming in. You are stopping the wind blow rain underneath the tiles and into your house. Insulation products in Cornwall have been very limited so it is exciting to educate and introduce people to this new idea. (Although it is not new!)
So far, although I had my doubts, it has been a raring success and I have signed up quite a few people with a high conversion rate.
The problem has been the marketing. They just have been able to get me reliable volume of people to go and see.